Mongeral Aegon

The Company

There are less than 5 companies in Brasil older than Mongeral Aegon. The insurance company dates from 1835 and have never close since opened. In 2008, Mongeral joined the Aegon Group, a global financial service company present all over the Globe. Recently, Mongeral Aegon rebranded itself and its now known as MAG Seguros.

The Area

All years I’ve spent on Mongeral Aegon, now MAG Seguros, I was working in the Digital Marketing area. We were a group of analysts, designers, developers , media and content people working to the company e-commerce insurance store.
The team grew over the years from few interns and analysts to a big team with over 30 people that today is part of the new company culture.

My Experience There

Intern of Digital Media – Mar 2014 to Apr 2015

Hired as an intern in 2014, Mongeral Aegon had just launched the first insurance e-commerce in Brasil six months before, and the company was starting to build its digital marketing team.
My colleagues and I had the challenge of learning by doing and conceive from those young professionals a digital marketing team able to manage Mongeral Aegon’s e-commerce. It works, and after one year we were a team with designers, media managers, and much more. Independent of any external agency and successfully running the website.
I was responsible for managing our campaigns on Google AdWords, and it was at that time that I started to like to play on Google Analytics as well.

Digital Data Analyst – May 2015 to Sep 2017

Now as an Analyst, my role at Mongeral Aegon grew, and from helping manage the campaigns, I soon became responsible for the online advertising and budget management of Mongeral Aegon. I was creating and designing online actions with the creative teams, and them managing the media spends and optimizing it for the aimed results.

Soon enough I realize that having a broader overview of the marketing activities could help me to create more effective campaigns. As we had no one specialised in Analytics, I drove myself in that direction, and after hiring someone to help me with the media optimisation, I could focus my work on creating better measurements solutions and optimize the omnichannel customer journey in general.