Aegon CoE

The Company

Aegon is a Dutch financial group headquartered in The Hague. Today, it is one of the largest financial groups in the world. Through companies like Transamerica in the USA and other Aegon-branded entities across Europe, India, Brasil, and beyond, the group operates in many different fields of the financial industry. The Aegon CoE was born out of this global ambition.

The Area

With the digital disruption of the financial industry at the door, Aegon created a Center of Excellence for Digital at its headquarters in The Hague. The goal was to spread the digital culture throughout the group.

Created in 2016, the Aegon CoE hosted specialists across four different pillars: Digital Marketing, Digital Analytics, Dev Ops, and Business Development. Together, these teams helped Aegon companies in Europe and Asia develop their digital capabilities faster.

My Experience at the Aegon CoE

As part of the Aegon CoE, my role was to help Aegon’s business units build digital marketing teams and practices. The objective was to accelerate the company’s global digital transformation.

During this time, I gained international experience working with teams from Europe, Asia, Brazil, and the US. I helped implement unified solutions, managed cross-country projects, and supported best-practice sharing among different markets. In addition, my colleagues and I worked with individual country units to improve media spending, SEO strategies, and CRO experiments, among other activities.

This role at the Aegon CoE was a turning point in my career. It taught me how to work across cultures and time zones, and it deepened my understanding of how digital analytics drives business decisions at a global scale.