Mongeral Aegon

The Company

Mongeral Aegon is one of fewer than five companies in Brasil that have been operating since the 19th century. Founded in 1835, this insurance company has never closed its doors since then. In 2008, Mongeral joined the Aegon Group, a global financial services company with a presence all over the world. More recently, Mongeral Aegon rebranded itself and is now known as MAG Seguros.

The Area

Throughout my time at Mongeral Aegon (now MAG Seguros), I worked in the Digital Marketing area. We were a group of analysts, designers, developers, media specialists, and content creators. Together, we managed the company’s e-commerce insurance store.

Over the years, the team grew significantly. We went from a few interns to a team of over 30 people. Today, this team is a core part of the company’s culture.

My Mongeral Aegon Experience

Intern of Digital Media – Mar 2014 to Apr 2015

I was hired as an intern in 2014. At that point, Mongeral Aegon had launched the first insurance e-commerce in Brasil just six months earlier. As a result, the company was only starting to build its digital marketing team.

My colleagues and I had a clear challenge: learn by doing. Our goal was to turn a group of young professionals into a capable digital marketing team. After one year, we succeeded. We had designers, media managers, and more — all running the website independently, without relying on any external agency.

During this time, I was responsible for managing our campaigns on Google AdWords. It was also during this period that I first started exploring Google Analytics and developed a genuine interest in data.

Digital Data Analyst – May 2015 to Sep 2017

As an analyst, my role at Mongeral Aegon expanded. I moved beyond campaign support and soon became responsible for the company’s online advertising and budget management. I was collaborating with creative teams to design online actions, and then managing the media spend to optimize for our target results.

Over time, I realized that having a broader view of all marketing activities could help me build more effective campaigns. Since we had no one specializing in analytics at the time, I decided to move in that direction. After hiring someone to take over media optimization, I was able to focus on creating better measurement solutions. This allowed me to optimize the omnichannel customer journey as a whole.