Introduction
I like to say that I’m a digital enthusiastic, or a person who likes to understand how new technologies and new ways of communication affect our society and individuals. Fortunately, I found in the digital workplace a spot where both my personal and professional interests could converge.
As a marketing and advertising student, my career started as a Paid Media Analyst, but rapidly developed to a more T-shaped role as a marketing acquisition analyst.
Time went by and, I’m in my third country since I started working, and today, I work with Website Experimentation, creating AB Tests and Personalisation experiences for Mercedes-Benz.
On my personal side, I enjoy more reading a good literature book than whatever book about Google’s new way of working. I love music and also Santos FC.
Academic Background
Data Science for Marketing: NOVA IMS
Post-graduation – Set/2020 – Jul/2021
Social Communication – Marketing and Advertising: UFRJ
Bachelor Degree – Jan/2012 – Jun/2015
What else…
I became lately a big fan of Notion… And as I though LinkedIn CV was quite boring, I built myself a CV there. Check it out!