Introduction
I like to say that I’m a digital enthusiast — a person who enjoys understanding how new technologies and new ways of communication affect our society and individuals. Fortunately, I found in the digital workplace a spot where both my personal and professional interests could converge.
As a marketing and advertising student, my career started as a Paid Media Analyst, but it rapidly developed into a more T-shaped role as a marketing acquisition analyst. From there, I moved into digital analytics at Aegon’s Center of Excellence, where I worked with teams across Europe and Asia. After that, I spent a few years doing website experimentation at Mercedes-Benz.io, creating A/B tests and personalisation experiences.
Today, I work as a Data Analyst at Smartify, the world’s leading museum and art app. I’m responsible for measuring, tracking, and reporting on all app and web platform activities. This includes building internal dashboards and delivering real-time data insights to our cultural partners around the world.
On my personal side, I enjoy reading a good literature book more than whatever book about Google’s new way of working. I love music and also Santos FC.
Academic Background
Data Science for Marketing: NOVA IMS
Post-graduation – Set/2020 – Jul/2021
Social Communication – Marketing and Advertising: UFRJ
Bachelor Degree – Jan/2012 – Jun/2015
What else…
I became lately a big fan of Notion… And as I though LinkedIn CV was quite boring, I built myself a CV there. Check it out!